Ortakalan, launching a special ‘Ethnic Market File’ which includes interviews with FMCG companies and Turkish supermarkets from various European countries, has been the first Turish media sectoral communication channel to research this topic which has never found enough place in Turkish media before. Europen Ethnic Market is even greater than the Turkish market for the area it occupies and the economical volume it addresses.
25 million Muslims live in EU countries and the number of their total in the entire continents is 45 million. This number has raised up to 50 million after the migration in the recent years. Only the Turks in Germany having German passport are calculated to earn an annual household income of 30 billion Euros – where this number is evaluated to be the income of 3,5 million people. We should state that there are 16 million immigrants only in Germany. The Turkish population is over 6 million even only the Turkey origin ones are considered.
Certainly, we should not regard the ethnic market as a market where only Turks and Muslims buy food. The other immigrant groups and citizens are the potential clients of the ethnic market. Ethnic market is worth making a special study on for its own commercial volume, high development potential, and opportunity of expanding to other markets.
We will continue to develop our European Turkish Ethnic Market file with the upcoming interviews which will be published on ortakalan.com.tr as well as Ortakalan Ethnic Market Channel and etnikmarket.com which will be launched in 2018.